Knowing what’s right
Vs doing what’s right – sometimes we’re simply too busy
I’m not talking about morality. I’m talking about doing work well. I see this most often when working with volunteer or non-profit organizations. Have you seen those individuals in their career job who cannot execute the same task for a charitable purpose?
In the committee or board meeting there is a sense of what can be done, but so often not a sense of what we will be able to accomplish in our limited non-work time.
It was striking for me when I first realized this. I knew I could arrange media attention, or drive attendance, or establish viral marketing. I knew I could do it. But the critical piece is to step back and look at the reality of life and the timeframe for the charitable project.
I cannot stress enough: map out your usable time for this charitable project before you determine what can be done. Results and execution are key to its success.
I’m not talking about morality. I’m talking about doing work well. I see this most often when working with volunteer or non-profit organizations. Have you seen those individuals in their career job who cannot execute the same task for a charitable purpose?
In the committee or board meeting there is a sense of what can be done, but so often not a sense of what we will be able to accomplish in our limited non-work time.
It was striking for me when I first realized this. I knew I could arrange media attention, or drive attendance, or establish viral marketing. I knew I could do it. But the critical piece is to step back and look at the reality of life and the timeframe for the charitable project.
I cannot stress enough: map out your usable time for this charitable project before you determine what can be done. Results and execution are key to its success.
Amen to that!
ReplyDelete