Know your demographic

Who is your target demographic? And if you think you don’t have one, you’re missing something.

Let me clarify: whether you’re a stay-at-home parent, non-profit director, author, or salesperson, you have (or should have) a target demographic. Who is it you’re trying to reach (child, donor, reader, client)? It is unwise to broaden your demographic – better to narrow, focus, and effectively reach. Tailor your message and your actions to make a difference for your demographic, and they will respond.

I remember last year leading a writers’ workshop on marketing. When I asked participants about their demographic – their target readers – the room when silent... and my eyes were opened. How will you reach your audience if you don’t know who they are? This is a busy, distracted world we live in. We need understanding, and we need targeted, intentional outreach.

And here’s the beautiful piece:


If you plant enough seeds and build enough of a platform, there’s a tipping point and you’ll reach those beyond your demographic as well. You totally win.

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