Bullet points

Let's be realistic: people today are busy. Just because you have something to say, doesn't mean they're committed to hearing or reading it.

I love bullet points:

* Anything that's easily forwarded in an email format (sure, color and bold are nice, but will they remain as your message is forwarded to others?)

* Skim-able: If someone can skim your message and still understand your key points, you're in.

* Poetry and deep prose are indeed beautiful, but they may detract from your message.

* Long paragraphs make it easy to get lost.

It all boils down to this: make it easy for busy, distracted individuals to receive your message.


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