Conan the Barbarian’s Mission Statement

I had the good fortune recently to participate in a customer service workshop, and the presenter was funny, warm and insightful. During one segment, he led us through the importance and impact of a mission statement - whether formally sanctioned or chanted underground. One of the exercises: match the organization with its mission statement. (And the presenter’s tongue-in-cheek caveat: I found these on the internet, so they must be true!)



















So we talked about the impact and guiding force of a mission statement. And the examples - true or no - gave us much to ponder. Would “Crush Reebok” lead an organization to product innovation and a dynamic relationship with its client base? Not really. “Crush Reebok” is like a sprinter racing towards the finish line... instead of passed it.

“We will crush, squash and slaughter Yamaha” - this one reminds me of another great leader of our cinematic time, Conan the Barbarian.



But, seriously, I wonder how many of us have a mission statement - whether formally sanctioned or chanted underground. How does it lead us when we awake, when the work gets difficult, when we feel we’ve failed?

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