New logo - a visioning exercise in personal branding
Motivated by an upcoming project with Eldergrow and Java GP, I took the opportunity to create a logo of my personal brand and philosophy. There were two front runners.
The message here is to shine your light. I was inspired by my Parents' entry in my high school senior yearbook with the words of Helen Lowrie Marshall's poem, Afterglow. It's had a firm imprint on my heart ever since.* Components:
- Shine out
- Recognize, encourage, cultivate the shine you see in others
- Grow (that's my spider plant in the background)
- Propagate goodness
- Value scars (healthy, vibrant plants have brown spots, damaged leaves; they thrive)
The second logo is authentic in a different way. Components:
- Bees, our pollinators: This image was designed based on a photo I took of "Number One," the first bee I helped in our current home. Badly injured, I found zer daily for ~2 weeks, offering water, honey, different flowers in the gardens. If I extended a finger to zer, zhe eagerly climbed on my hand.
- BG Network: My previous boss was an inspirational mentor. He gave me the nickname, BG Network, explaining, You're smart and fast like a 3G network (granted, this was a few years ago!).
- Strength: There is a hardness to this design.
- Tattoos: Maybe I'm projecting, but I see in this some homage to the ink I love and have.
* The entry in my high school yearbook from my Parents:
I love this, Brenda! Your glow shines far and wide. I’m so glad to be part of your 3G network - your encouragement has always put a stride in my step - and then some.
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